Brand Identity
Give character and visual identity to your brand
Branding works on the deep motivations that lead users to choose certain products and services. The more positive the consumer’s perception of a particular brand is, the more likely they are to buy. An identity that is appealing, consistent and in line with the target audience’s values sells more and at higher prices.
We segment and reach the right audience using advanced tools and real-time data and performance analysis.
Benefits of Brand identity
Branding activities create benefits for companies engaged in any industry, from FMCG to luxury, from B2B to B2C, from startups to established businesses that, through rebranding, reposition themselves in an ever-changing market.
Recognizability
A unique brand identity helps to stand out from the competitors, be memorable and capture the attention of the target audience.
Consistent communication
A clear identity eases and gives consistency to the brand message across all communication channels (social, website, company profile, etc.).
Trust and loyalty
A brand with “character” is chosen by the target audience in a conscious and participatory manner. Therefore, the consumer develops a strong emotional bond to the brand. Per questo motivo, il consumatore matura un legame emotivo forte con il brand.
Competitive advantage
A strong brand, with a distinctive identity and capable of embodying the target audience's values, attracts more involved and motivated customers and, therefore, more willing to purchase.
Why
choose
us
Revenue share
We build partnerships based on revenue share in the medium and long term, sharing objectives and results.
Customer-oriented strategies
Studying user behavior along the funnel allows us to optimize campaigns, websites, and emails.
Data-informed approach
We utilize tools to gather large amounts of data and maximize advertising campaign performance.
Tangible results
We use control dashboards to monitor outcomes, increase lead numbers, and enhance conversion rates.
inside the
branding
Naming
Choosing the name requires decisions on very important aspects, such as the internationality of the brand, message, and tone. In addition, checks on prior use and suitability must be conducted.
Logo system
The appearance of the brand involves habits and psychological elements that guide the design of logos and pictograms, as well as the use of specific color palettes.
Payoff, slogan, headlines
We identify short phrases useful for "completing" the message of other elements and, depending on the case, giving greater descriptive or emotional strength.
Tone of Voice
We establish style, emotionality, and ways in which the company "speaks". The Tone of Voice gives credibility to the brand identity and makes it "real".
Visual and institutional identity development
We draft the Brand book to standardize team communication, the Company profile to introduce the company to potential clients, and the Guidelines to protect the identity when it is "handled" by third parties.
Our
method
Audit
Together, we examine your company, your project, your products or services, and study your ideal target audience.
Strategy
We develop short, medium, and long-term solutions based on objectives, identifying KPIs and measures to adopt.
Development
We develop and integrate strategies with personalized content at every touchpoint with your customers.
Optimization
We measure, test, and optimize the performance of activities to improve efficiency and profitability metrics.
Audit
Together, we examine your company, your project, your products or services, and study your ideal target audience.
Strategy
We develop short, medium, and long-term solutions based on objectives, identifying KPIs and measures to adopt.
Development
We develop and integrate strategies with personalized content at every touchpoint with your customers.
Optimization
We measure, test, and optimize the performance of activities to improve efficiency and profitability metrics.